
Barack Obama's new home shopping channel made a successful debut on the eve of the election last week, and industry observers say a new day has dawned in the era of home shopping. "Obama has tapped into a whole new market simply by broadening the selection of merchandise offered to viewers," said Larry Wallet, a marketing executive with Inside Wallet Marketing. "Not only do Obama's programs allow people to shop for jewelry and fine clothes like all the others, it also provides free health care, tax credits, and even carbon credits for anyone willing to bend over and pay." Though Obama himself hosted the channel's launch last week on NBC and CBS, he plans on assuming more of a background role now that he has other pressing concerns to deal with. "By stepping up to the plate and hosting the first 30 minutes of The Barack Obama Home Shopping Channel, Obama has added much-needed legitimacy to the channel," said Wallet. "Now that it's off the ground, he can hand it off to one of his hacks and have them keep peddling the goods..."



